Category Archives: Tips and Trends


Spring and Green Inspired Design

With Spring beginning and St. Patrick’s Day recently behind us, we got to thinking about some fresh ways to add green into event décor. Styling with unexpected pops of color and keeping the rest of your décor neutral will turn your celebration … Continue reading

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From Good to Great Events: Making an Impact with Your Entrance

You’ve heard it a million times – First impressions are everything – and here at Sterling, you better believe that’s true! An exceptional first impression comes standard. In fact, it’s in our motto! First Impressions to Lasting Impressions: Experience the … Continue reading

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Event Industry Trends for 2013 {Sterling Predictions}

As we say goodbye to 2012, our Sterling team is predicting what 2013 will bring for conferences, trade shows, meetings, travel and weddings.  Here are some top industry trends that we predict will be big in the year ahead. Increased Efficiency … Continue reading

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From Good to Great Events: Uplighting

When setting the tone of your special event, lighting really is everything. It can add a calm, romantic feel with soft candlelight, or bring liveliness and color with uplighting – a series of upward-facing lights set up on the floor … Continue reading

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Winter Wonderland for Hendrick Motorsports {Charlotte Event Decor and Props}

You know the old adage. First impressions are everything. In event planning, you better believe that’s true. We were recently tapped by our friends over at Hendrick Motorsports for their Winter Wonderland extravaganza. Our direction was to create a pre-function … Continue reading

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Five Event Industry Trends for 2012 {Sterling Predictions}

As 2011 comes to an end (my my how time flies…), our team is pulling out our crystal balls and predicting what 2012 will bring.  Here are the top five industry trends that were found to be top-of-mind for the … Continue reading

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How To Use QR Codes For Your Next Event {Winston-Salem Event Marketing}

QR Codes.  They’re everywhere.  Buses. Commercials. Billboards. T-shirts. And most notably for us, at events. While not new on the scene (they were originally introduced in 1994 by Japanese firm Denso-Wave), QR Code enthusiasm has reached fever pitch levels this … Continue reading

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Tipping Etiquette

If we had a nickel for every time someone asked us about tipping etiquette, well…we’d be swimming in nickels! Here’s a quick and easy guide to several of the commonly asked tipping questions that we receive onsite. First and foremost, … Continue reading

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Thanksgiving Tablescape Inspirations {Charlotte NC Event Designer}

Family. Friends. Turkey. Stuffing. Laughter. Stories.  Thanksgiving… isn’t it the best? We’re all abuzz here planning our own family soirees. Ideas have been flying around on what to serve and how the tables will be set.  You know our team L-O-V-E-S any reason to … Continue reading

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North Carolina Gift Inspirations {Corporate Amenities}

As local experts, we’re often asked for Carolina inspired gift ideas to surprise, pamper or just downright please our clients’ VIP guests.  Today, in celebration of our beloved Old North State, we’ve put together a list of unique corporate amenities inspired by the place Sterling … Continue reading

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