Category Archives: Travel


Five Event Industry Trends for 2012 {Sterling Predictions}

As 2011 comes to an end (my my how time flies…), our team is pulling out our crystal balls and predicting what 2012 will bring.  Here are the top five industry trends that were found to be top-of-mind for the … Continue reading

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Carolina Road Trip: Christmas in Charleston {Charleston Destination Management}

A magical time, surrounded by sights, sounds and tastes . . . a Charleston Christmas is our next recommended Carolina Road Trip. A traditional feel, Charleston celebrations include amazing food, warm and friendly shopping filled with southern hospitality and beautiful … Continue reading

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Here Today, Gone To Maui! {Maui Incentive Travel Planner}

Greetings and Happy November, everyone! Is it just me or does it feel like this year has literally flown by? We’re fresh off of two weeks on the beautiful Hawaiian Island of Maui (and if you haven’t been you really … Continue reading

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Emerging Trends in Incentives: Activities For The Younger Demographic

Today’s work-world is fueled by the Internet, social media and smart phones and we are increasingly becoming a generation addicted to our iPhones and iPads. For this reason, changes have been made to incentive activities because it’s no longer easy … Continue reading

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Planner Tip – Create An Experience To Boost Sales Performance {Incentive Travel}

Looking for a tried and true way to build brand loyalty or push a stagnant SKU? Three words.  Incentive Travel Program. Our travel programs offer some of the most affordable and effective ways to improve sales performance.    Sterling can show … Continue reading

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Incentive Programs and Customer Trips – The Real Value

While it might seem that this travel is all fun and games (and it can be that too!), the real purpose (and our real passion) for client incentive programs lies in the incremental gains we help our clients achieve through their implementation.

You see, well planned and promoted programs can help your company exceed your objectives with limited financial exposure. Typically around 20% of gross profit used for the incentive award equals an 80% increase to your bottom line. Not too bad, huh!?

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